Since WooCommerce 1.5.3 the plugin comes bundled with dummy data which can be imported to instantly give you a working store with products to test the different features WooCommerce has to offer.
Locating the WooCommerce Dummy Data
The dummy data for WooCommerce is located in a file called dummy_data.xml which is located in the WooCommerce plugin directory. Once WooCommerce is installed go to ‘wp-content/plugins/woocommerce’ and locate the dummy_data.xml file.
Installing the WooCommerce Dummy Data
From the WordPress admin area go to Tools -> Import and click on the WordPress link.
If you do not have the WordPress importer installed you will be prompted to install the importer, install it and proceed.
Click on the “choose a file from you computer” button and select the dummy_data.xml file you located in the “Locating the WooCommerce Dummy Data” section above.
Click the Upload file and import button.
You will be presented with a screen to either import or select an author and various other options like to download and import file attachments. Select the author you want to make the author of the new products from the dropdown, your admin user will do, and check the download and import file attachments checkbox. The latter will download all the images to your local server for use on the products.
Click Submit and your dummy data will now be installed, and you now have a working copy of WooCommerce with data loaded.